Recent Posts

How to Push your video Go Viral? (Video Marketing)

By Antonio Huvirana → Monday, February 3, 2020
Gone are the times when a promotional video could go viral quite simply by its awesomeness. But with billions of videos published on YouTube as well as other major online video sharing platforms, just how can you push a video go viral? Well then, here are some vital tips that can enable you to get the most out of your online viral video marketing campaigns at all times. These are the sorts of vital tips, which will let you create promotional videos that will be able to significantly boost your business’s online brand awareness in a stress-free manner. However, let us first take a closer look at just what viral marketing is, and how it operates.
video marketing, content marketing, email marketing
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10 Examples of Successful Email Marketing Campaigns

By Antonio Huvirana → Saturday, January 18, 2020
As we all know, email marketing has become an integrated part of inbound marketing. An email marketing campaign aims at increasing communication between the brand and their customers so that companies can persuade customers to engage with them.

Everyday we receive many emails - whether from colleagues, friends and many channels that we subscribe before. So we are usually not comfortable with emails from other companies that are trying to appeal us and want us to connect to them.

However, there are many companies out there that have done very well at email marketing. Their campaign received wonderful results and leave us many valuable lessons to learn from.

So let’s go through successful email marketing campaigns to see how they can do it!
Email Marketing Campaigns

25 Best Content Marketing Platforms You Need to Know in 2020

By Antonio Huvirana → Saturday, January 11, 2020
Content marketing is an integral part of the overall digital marketing campaign. It helps to deliver brand’s message to the right customers with no or very low cost. However, to succeed in content marketing, marketers need to know about the best platforms for creating, editing, delivering content, etc.

So which platforms you should choose? Why should you choose them? That’s what I will share with you in this article: 25 best content marketing platforms you need to know.

25 Best Content Marketing Platforms You Need to Know in 2019
image: Copify

5 Best Email Marketing Automation Softwares

By Antonio Huvirana → Sunday, January 5, 2020
Email marketing has proven its important role in the overall marketing campaigns. And to be really successful with it, you will have to send the right message to the right recipient at the right time. There are many useful tools to help you deal with this. To save more time, get more success, you will need to use email marketing automation softwares.
Top 5 Best Email Marketing Automation Softwares

5 Affiliate Marketing Trends in 2020?

By Antonio Huvirana → Thursday, December 19, 2019

Ultimate content marketing guides every beginner should know about

By Antonio Huvirana → Wednesday, December 18, 2019
Are you a content marketer? Are you striving to use your content effectively to reach out to prospects?

Nowadays, content has come to be the integrated part of every marketing campaign. However, not many marketers admit that they are really successful with it. Specially if you are a new soldier in this arene, you may need to know about content marketing guides to achieve the best results with your strategy.

Before you start, you will need to absorb the overall knowledge about content marketing. That’s what I’ll share will you in this article.

Let’s see ultimate content marketing guides every beginner should know about

1. What is content marketing?

Ultimate content marketing guides

A Count Down of 9 of the Top B2B Marketing Trends of 2020

By Antonio Huvirana → Thursday, December 12, 2019
Top B2B Marketing Trends of 2020

Business-to-Business marketing also referred to as B2B implies the sale of an organization’s product or service to another organization. While B2B marketing employs the same concepts as consumer marketing, they are glaring differences in the way this strategy is implemented. Consumers are known to select products on the basis of price, popularity, status, and many different emotional factors. On the other hand, B2B buyers arrive at their buying decisions on the basis of the price of a product or service, and its profit potential. Social media sites have created new opportunities marketing between businesses. Here is a breakdown of the most common marketing trends 2020.

8 steps to develop a successful social content strategy

By Antonio Huvirana → Thursday, December 5, 2019
Just like any other part in digital marketing, social content is a competitive arena. To gain success, you have to do consistent efforts and deliver smart strategy.

But how to develop a social content strategy? I bet this is the question almost every marketer concerns. That‘s what I’ll share in this article.

Let’s go through 8 steps to win at a social media content strategy.
8 steps to develop a successful social content strategy

How to craft effective email marketing content? (Part 2)

By Antonio Huvirana → Friday, November 15, 2019
How to craft effective email marketing content? (Part 2)

Running email marketing campaign is an inexpensive and prudent way to attract customers. Not only can you save money on printing cost, but you can also make it easier for your recipients to learn more about your products and services.

However, to succeed with email marketing is not simple at all. Different from social media, email marketing are more personal, more targeted, and more dedicated to reaching out to a specific group of people. And what you need to do is crafting the content that can draw recipients attention and convert them into your prospects.

Here are some useful tips for you to create effective email marketing campaigns:

See more Part 1 here:
5 tips for crafting interactive Email Marketing Content

10 key content marketing metrics you should be tracking today

By Antonio Huvirana → Thursday, October 10, 2019
More and more marketers use content marketing as an integrated part in their campaign. However, not all of them are sure about what content is effective and what isn’t.

In fact, one of the main challenges of B2B business is to measure the effectiveness of their content marketing campaign. That’s where content marketing metrics come in.

To evaluate the overall campaign, you will have to use many different metrics. Here are some key metrics you should be focusing on:

10 key content marketing metrics you should be tracking today

Best Content Marketing Channels you should not miss on social media

By Antonio Huvirana → Wednesday, September 18, 2019
To succeed with your digital marketing strategy, you will need to find the ways to spread your content to the relevant audience. The larger number of your prospects are, the bigger chance you have to pull their attention and push them to take action.

And you can do that by finding the right channels to distribute your content. Among the platforms marketers often use in digital marketing realm, social media channels are very large and prospective places that you can jump in and take advantage from.

So what are social channels that you should use and why? Let’s dive in to find out.
best content marketing channels

How to perform a content marketing audit?

By Antonio Huvirana →
As an inevitable part in content marketing strategy, content marketing audit helps to reduce costs and need to be conducted regularly.

Gathering and organizing all pieces of the content that your team created and distributed will help you to see if your efforts are working or not and decide to make change if needed.

Let’s dive in to see how to perform a content marketing audit !!

How to perform a content marketing audit?



1. The content inventory

Content inventory is an essential piece of work that must happen to make sure your campaign is successful. By doing this, you will know all the key information about content including what kind of content you are having, where you are distributing it, who owns it, who approves it, and so on.
If the content is published on your website, you can use analytics tools like Google Analytics to know how it is working, how it is updated and how effective it is when it comes to attracting visitors, driving traffic, appearing on search engine, etc.

Moreover, you should also record some kind of content you are not using at the moment, for example, content for website development or content for sales or service.

2. Map the customer journey and key touchpoints

Not many people build a website with a customer journey map. However, this is an amazing way to help your audience feel comfortable with your website. They can find it extremely convenient for searching information and are likely to stay longer. So, if you have already added customer journey map in your website, you are already ahead many of your competitors.

Here are useful tips for those who already have the journey mapped out:

  • - Note your key touchpoints and what content is required at those touchpoints.
  • - If the content at that touchpoint is performing well, you can move to the next one. And if not, note that you have to test it in detail and plan to change it.
  • - If there is no content there, you have to create a new tab in your content inventory spreadsheet and take note the new content that you need to develop.


And if you don’t have added a customer journey map in your website, you will need to do mapping exercise to help you understand how prospective customers go through the process of researching and making a purchase decision.

One thing you need to bear in mind is that you need to personalize your content. Normally, personalized content works more effectively; however, it requires careful planning including developing content for reuse.

3. Track content across Internet venues

Specifically look for your content through the following channels:

  • - Owned media: This contains your blog, website and other owned entities such as microsites.
  • - Social media: This includes social platforms that you’ve placed your content on such as Facebook, Flickr, Twitter, Pinterest, Google+, YouTube, and so on.
  • - Third party sites: This is your content that you’ve put on other’s media including articles, interviews and others.

4. Catalog existing content

As you are collecting content, it helps to a spreadsheet or other form of documentation to track the key factors. You can use collaborative documentation to allow other members to work on it like Google Drive.

You will not want people to email a spreadsheet with this information around your organization as it’s a file of your corporate assets. Understand that you can modify this list to meet your specific needs like adding product SKUs or keywords.

5. Assess each piece of content

You can make it done manually to analyze the effectiveness of your content marketing and define what to do to ensure it meets your branding and standards.

  • - If you find that your content is redundant, outdated or trivial, you should delete it.
  • - If there are simple some technical issues, get it fixed
  • - If the content is useful and effective, keep it
  • - If the content is effective but needs some work beyond technical issues, improve it by reframing, updated branding or new formatting.

6. Ascertain where your content offering has gaps

After your content audit has been completed, you should assess your content collection to define where you’re missing content.

The followings are some important types of content you may be lacking:

  • - Evergreen content: the content that your audience are looking for.
  • - Promotional content: The content you need for promotion plan
  • - Competitive content: the content you have that can fill the gaps relative to your peers

7. Decide where to extend content through new content creation and reuse.

Content audit can be a brainstorming session. It helps you to improve your content to make it more effective.

Try to find these through content audit:

  • - New ideas: you’ll find new content ideas when analyzing content gap.
  • - Expanded content: based on your existing content, you can dig deep into it and find more related information.
  • - Reuse content: This is content that can be combined or chopped up to produce new content that your audience would be interested in.

8. Plan for your content’s future.

Through using a content audit, you need to make sure that your content is itemized so as to be tracked and maintained in the future.

Here are how you can do to plan for your content’s future:

  • - Establish a process for continuing your content audit.
  • - Ensure that there’s a way to do versioning.
  • - Check that your content items are included in your backup and recovery procedures.


Conclusion

A content audit to document your online assets is what you need to make your content marketing campaign successful. And in the process, you should find new ideas that you haven’t had before, or valuable content that can be repromoted or reused to achieve your marketing goals.