What is Email Marketing?

By Rich Homer Thursday, March 30, 2017
What is Email Marketing

You have heard of everyone talking about email marketing on the internet, at conferences and during marketing strategy meetings. They say email marketing enriches business communications, touches specific key markets, and is both cost-effective and environmentally friendly. However, what exactly is email marketing and how does it work? How is an email more effective than a radio spot or television advertisement and why should a business spending the time maintain an email list?

What is Email Marketing?

Email marketing is a business activity, which jog on by sending an email to a list of customers in order to introduce, promote, send thanks, with the hope they will buy your products or your services. The main tasks of email marketing are to build relationships with customers, build trust and increase brand awareness of customers. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria.

However, unfortunately, much email marketing also has bad reputation. Because it has the advantages, many companies have abused email to spam people receive excessively. Although email marketing is not guilty but they still have many doubts. If an email is not sent by acquaintances, people often see it as spam and delete it immediately. However, in many other cases, email marketing still works efficiently and can help your company develop brand awareness as well as sales.

There are many reasons why you should use email marketing - building good relationships with existing customers, introduce new products and bring benefit to customers. By avoiding marketing mistakes; you will overcome the competition with email marketing.

Learn more:
5 tips to using email marketing effectively

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