5 Affiliate Marketing Trends in 2020?

By Rich Homer Thursday, December 19, 2019
Top 5 Affiliate Marketing Trends of 2017
Table of contents

Want to make money online and become a successful marketer?
Then start your journey with affiliate marketing.

It is an undeniable fact that affiliate marketing is growing as a priority for businesses around the world. It is mainly involved with promoting others’ products, often via affiliate network, and earning a share of money if people end up purchasing.

The industry is filled with affiliate marketers. Do you know how to stand ahead of the crowd?

Stay updated with the latest trends going around the field of affiliate marketing. For a budding entrepreneur like you, there is always opportunity to grab the revenue. But you must know that all opportunities are not designed as equal.

If we have a look on the previous year, we can see there were numerous scopes of new innovations for the industry of performance marketing.

So what’s new about affiliate marketing in 2020? How exactly can you maximize your profit from affiliate marketing and make money online in 2020? I’m here to answer your question, my friend. Today, I will share 5 important affiliate marketing trends, which you should be aware of this year.

Without further ado, let’s start the discussion.

1. Power of Influencer Marketing

The combination of influencer marketing and affiliate marketing can be very powerful when it comes to generate great ROI.

In 2020, the influencer marketing is at its broad emergence. The “influencer” like any iconic social media figure or reputed blogger has empowered affiliate marketing to claim its core credentials. This is the high time for affiliate industry to form decent payment models and reporting places that work on this developing phenomenon and contemplate the value added further on last click conversions. Influencers are always in need of a powerful network that is capable of helping them create engaging product promotions for brands, and affiliate marketing can be this network that is able to create tools to make convenient for the influencers to do their job.

2. Benefit of Choosing the Right Cross-Device Tracking Procedure

The tendency of switching from one device to another is growing among people. Thus, you should understand how important the tracking of cross-device is.

When you promote a product, thinking about only broadening the product’s visibility across various kinds of media is not enough. You need to keep a track of all the consumers, from where they are browsing your products, in which time and how often. As consumers tend to switch from one device to another, it is quite natural that they can make a purchase through any of the devices. Here comes the benefit of cross-device tracking. It ensures that the consumers can apply their choice of either using a tab in a restaurant or checking from smartphone while doing household work.

Remember, after profiling all types of consumers’ behavior, you can make the most out of cross-device tracking. Also, there is no specific method for all kinds of businesses. Know your customer and think thoroughly to apply the right way to track. Yes, it is not that simple. But trust me, the right method will give you guaranteed success.

3. Undeniable Influence of Mobile

Mobile marketing is growing and considered as an integral part of affiliate marketing strategy. There is no doubt about the fact that a mobile has deep influence on all the facets of affiliate marketing. In 2020 it can become bigger. This year there is a huge possibility of people placing advertisements and getting affiliated with mobile applications. Affiliate yourself with as many publishers( who are in search of methods to monetize mobile apps) as possible. Investment in traffic via mobile devices will certainly pay you off. So make mobile conversion your priority. Have profound understanding on the ways of capitalizing on mobile, information and analytics. At the level of publisher, use data to get clear idea about attribution.

If you do it in the right way, you will get better reach, more conversion and eventually great success.

4. Good Relationship Leads to Better Marketing

I have already discussed before the power of influencer marketing in the field of affiliate marketing. Now let’s talk about why you should maintain a strong relationship with your influencers.

When you talk about your product, the impact is very different than when an influencer, in your business niche, talks about the same. Thus you need to build and maintain good relationship with all the influencers relevant to your business. This way you can get closer to your audience.

Have the proper understanding about your audience, requirements, likes, whom they look up to and talk about. This way you can know about the influencers who can be beneficial for you. By maintaining good relationship with these influencers, you can approach them for promoting your product to those people in front of whom you want to place your product. It can work like an advertising firm, but with more impact.

5. Few Things Remain Unchanged

While you are busy getting to know the latest affiliate marketing trends in 2020, you cannot just forget the old ones. Few things in this field never lose value. And to ensure your success in making money online as an affiliate marketer, you cannot just avoid the strength of these. These are loyalty, deals, coupons, and cashback.

If you have go through the market data, you will know that since 1887 when the first coupon was introduced by Coca-Cola, buyers have been giving importance to discounts in order to save money. When it comes to luxury stuff, buyers count on cashback and loyalty.

This tradition remains the same till date. So, it is quite clear that how powerful these deals, offers, cash back etc. are in the field of affiliate marketing.

So, are you planning your affiliate marketing strategy? Remember these trends and just stay updated with the market. You can get lucrative opportunities, because 2020 is the year of substantial growth in affiliating marketing.

Feel free to share with us your experience or any challenge you have faced this year as an affiliate marketer. Do you have any question regarding the above discussion? Ask us without any hesitation. We are here to help you.