10 Content Marketing Platforms every marketer needs to know

By Rich Homer Thursday, January 25, 2018
Content marketing is the best weapon for you to win in the digital marketing arena. However, not many marketers can succeed with their content marketing efforts. To do that, in addition to key factors such as strategy, tools and technology needed, you will have to use the best platforms for content marketing.

So what is the best platform and how can you find it? Let’s go through these 10 content marketing platforms that would help you to be successful with your campaign.

Take a look at them and you’ll find what you need.

1. Prezi

 Content Marketing Platforms - Prezi

Pezi is a cloud based presentation software and has been available in since 2008. Thanks to it, people can add fun and creativity to boring presentation slides. Additionally, you can easily zoom in and zoom out or pan from left to right, and vice-versa. It has a variety of features which make it more approachable towards users to create more visually dynamic presentations.

Here are some outstanding features of Prezi:
- Importing powerpoint slides
- Presenter view
- Embedding video
- Adding sound and narration
- Better collaboration
- Prezi for iPhone & iPad: Users can download Prezi onto their iphone and ipad.

2. HubSpot

Since its foundation in 2006, HubSpot has been used worldwide. The company really become indispensable when the content marketing revolution started.

While the tool is used by all content marketers of all level, beginners should get used to it to better manage their content marketing campaigns.

Followings are the best features of Hubspot you can use to improve your content:
- Inline Content Editor
- HubSpot Website Platform
- SEO View
- Social Inbox

3. Hawaii Klout

 Content Marketing Platforms -  Hawaii Klout

This platform can rate users on the basis of their social media influence through social media analytics. Besides, it creates user profiles by using data from different social media channels so as to determine their Klout score. With their powerful analytic tools, you can learn how your audience engage with your content and study real time data to optimize your content.

Here are some amazing features of Klout:
- Analytics
- Social Media Engagement
- Optimization
- Klout Pricing
- Klout Review

4. BuzzSumo

Buzzsumo is among the most effective content tools that you cannot ignore. There are two main functions that this tool can deliver to you which include:

Analyze what content performs best for all topics or competitors.
Find key influencers to push your content

If you want to better understand your competition or to learn what type of content performs best with search engines and your audience, you don’t need any other tool.

You can take advantage of BuzzSumo’s powerful features:
- Social media content insights
- Customized alerts
- Personalized interface
- Open API available
- Effective content curation
- Data exports
- Advanced data filters
- Comprehensive social media analytics
- Content creators’ details

5. Scribble Live

 Content Marketing Platforms -  Scribble Live

This is a helpful tool for you to create quality content. Also, it helps to manage the entire content life cycle starting from planning, creating, distributing content and ending with measuring its impact.

The followings are the main features you can make use of to make your content better:
- SEO improvements
- Social shares
- Vine, YouTube and email notifications
- Copying event templates
- Fluid embed widths

6. Hemingway Editor

You know the key element to help your content marketing campaign succeed? It’s obviously the content itself. To achieve your goals, your content must be high quality.

To help you do that, Hemingway editor provides a function that give you a push in the right direction.

This tool identifies problems with the writing of your posts, allowing you to fix issues as you create content, before publishing. It pays attention to problems such as misspellings, grammatical errors, readability, etc and remind you to fix.

Using Hemingway Editor, content creators can surely be more confident when they publish their content.

7. Curata

 Content Marketing Platforms -  Curata

This is an effective content platform that enables you to increase leads and revenue with content . To do that, it allows you to discover quality content.

Here are amazing features of Cutara that you can use:
- Campaign management
- Categorization / Grouping
- Conversion tracking
- Distribution management
- Editorial calendar
- SEO and social media management

8. Portent’s Content Idea Generator

Maybe the question all content creators have is “ how to craft an unique title?”. Whether you are a content specialist or beginner in content area, you must at least once time struggling with titles.

Creating an unique and effective title required skills. Over time, you will find out what works and what doesn’t towards both readers and search engines. While you still spend time to deal with titles, there is a very useful tool that can help.

With Portent’s Content Idea Generator, you will never find any difficulties finding an unique title.
It’s amazing that this tool is very simple to you. Just input the keyword and enter, it will provide you with a variety of unique and intriguing titles. Press refresh button if you don’t like the first title.

9. Percolate

 Content Marketing Platforms -  Percolate

Marketing in the digital age needs technology and data. However, with more and more tools and data you use, you will need to have a system for record of marketing. That’s where Percolate comes into play. This is an end to end platform for enterprises which provides content management, brand management, and social media management.

Here are Percolate features that you can use:
- Content creation
- Content sharing & commenting
- Integrated publishing tools
- Percolate mobile app
- Email marketing
- Social advertising management
- Campaign management
- Change management
- Task management
- Workflow management

10. Ceros

This is a Ceros a cloud based platform that provides end to end solutions for content creators. With its easy-to-use feature, you can create and publish content with any types.

The followings are Ceros’s outstanding features:
- Design studio
- Publishing and embedding
- Analytics dashboard
- Ceros academy