11 content marketing stats every marketer needs to know

By Rich Homer Monday, January 1, 2018
The digital marketing industry is changing everyday and as an integrated part of it, content marketing is changing too. Once your content has been published, you will have to follow, measure and optimize it if needed.

It’s obvious that you will encounter difficulties in measuring and adjusting content marketing strategy. Therefore, to make it easier for you, here are 20 content marketing stats which can help to guide your content marketing endeavors.

content marketing stats

1. 42% of B2B marketers say they’re effective at content marketing. (Source: CMI)

There is no doubt that content marketing has brought about many benefits for business. However, it requires time and investment to be successful. And 42% of B2B marketers say that they are effective at content marketing.

Towards B2B marketers, content marketing can take time to show real results. However, it’s a strong and long-term process to improving your brand’s visibility online. Also, it helps to build a long-term relationship between brands and their customers.

2. 60% of marketers create at least one piece of content each day. (Source: eMarketer)

If you want to become a consummate content marketer, you should remember that consistency is the key factor to build a successful business. Therefore, you can post many types of content everyday including blog post, a long-form article a video, an infographic, or a podcast.

3. 57% of marketers reported custom content was their top marketing priority for 2014. (Source: Altimeter)

Custom content grew and marketers could not stop embracing it. Their results were off the charts and there is 78% of consumers will trust your brand if you provide more customized content.

By researching audience comments or running simple surveys, your audience will help you see what custom content subjects and types they are paying attention to. So take this top and internalize it, it’ll help to boost your content efforts substantially.

content marketing

4. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric)

Executing content marketing efforts will help you to reduce cost while generating up to 3 times the leads you get by native or traditional advertising.

Don’t ever put all your eggs into one basket. Remember to diversify your efforts for the best results. Consider when you will pay attention to content marketing and when you will invest in traditional advertising.

5. 93% of B2B marketers use content marketing. (Source: CMI)

It’s easier to communicate will audience by providing the information they want and need. This is an effective natural way to access your prospective customers and make you trust you, remember you and come back to you when they need similar products or services.

Additionally, content marketing is cheap, it doesn’t cost as much money as traditional advertising while bring about more benefits. This is the main reason why content marketing has been used widely by B2B business.

6. 78% of CMOs believe custom content is the future of marketing. (Source: DemandMetric)

In the age of digital, the web is constantly evolving, and audience is changing along with it. As social media is developing and reaching unbearable levels, business and CMOs need to evolve too if they want to rise above the pack.

Spending time on learning about customer will help you to understand their problems, pain point and figure out what to provide them with. And you should challenge yourself by creating custom content, which is the type of content that is tailored to a specific group of people.

content marketing, future of digital marketing


7. 39% of marketing budget is spent on content marketing by the most effective B2B marketers. (Source: TopRankBlog)

According to the Truckers Report, there was forum for professional truck drivers which increased their landing page conversions by 79.3%, over 4.5 million page views and leading to over 1,000,000 visits per month by effectively using content marketing.

If you want to be successful in content marketing, you will need to invest a certain percentage of your marketing budget into content creation, content promotion, and content measurement.

8. 48% of smaller organizations have a documented content strategy, compared to only 41% of larger organizations.(Source: CMI)

It took the team at ConversionXL up to 6 rounds of tests before they determined a landing page variation which led to The Truckers Report’s 79.3% conversions. And that is the power of a documented strategy.

Good marketers will not reinvent the wheel every day. Instead, they replicate what already brought about good results for them. They know what will work effectively as they documented their strategy and measured each detail when it was executed.

9. 58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos. (Source: Social Media Examiner)

Visual content is undeniably an important and effective format of content (particularly videos and infographics). However, a survey report conducted by Social Media Examiner show that there are more than 50% of marketers prefer “original written content” (for instance blog posts, articles and ebooks) over visual one.

In fact, visual content requires more cash investment compared to written content. So start wil your blog post or other types of content and scale or evolve from there if your audience need or want that.

great content marketing strategy

10. B2B marketers use an average of 13 content marketing tactics. (Source: TopRankBlog)

Smart marketers always know to take advantage of marketing tactics to maximize the effectiveness of their efforts. To be successful, you will need to incorporate more than one tactic, from finding marketing opportunities within social media channels to using visual content.
Don’t forget to diversify your content while maintain what you are focusing on. Creating many types of content to attract people and distribute them though relevant channels to reach out to the right prospective customers.

11. 70% of B2B marketers rate in-person events as effective. (Source: TopRankBlog)

Hosting conferences will give you great opportunities to talk to passionate audience who is interested in your information. As a result, this performs as an effective way to grow your blog and sell high-ticket services.

However, in-person events will likely bring about better results for B2B marketers than for B2C marketers. So an useful advice for you is that you should learn to get speaking gigs, and use that platform to develop your business.