11 Vital Tools to Help Launch Your First Content Marketing Campaign

By Rich Homer Friday, June 15, 2018
You know the weapon all content marketers want to have? Good tools that help for better research, plan, create and deliver content on social channels.
content marketing tools, content marketing campain

Considering the number of 88% B2B marketers using content marketing as an indispensable part in their overall campaign, it will be a huge decrease of cost when we find the effective ways to deal with content.

Here are the list of 11 vital tools that help to launch your first content marketing campaign. These tools bring about most important information that you’ll need to know before you get started and in the stage you’ve just begin your campaign.

Undeniably you’ll save much time and money when you take advantages of some of these 11 tools.

So let discover 11 miracle tools I’ve talked about!

Read more: How to push a content go viral in just 7 steps?

1. Buzzsumo

Buzzsumo is among the most effective content tools that you cannot ignore. There are two main functions that this tool can deliver to you which include:

  • Analyze what content performs best for all topics or competitors.
  • Find key influencers to push your content

If you want to better understand your competition or to learn what type of content performs best with search engines and your audience, you don’t need any other tool.

Buzzsumo’s homepage looks like this:

With buzzsumo, you can start real-time conversations by studying trending content. Buzzcumo’s Trending tab is a convenient way to generate new content ideas, find third-party links to share on social networks and identify real-time marketing opportunities.

With the Top Content Tab, you can generate content creation and curation ideas for your campaign.

Moreover, with influencers tab, the tool helps to target influencers and identify outreach opportunities.

You can not only make use of functions helping to create content but also measure your content campaign results with Content Alerts tab.

And last but not least, Buzzsumo helps you to evaluate your campaign by exporting analysis reports.

That’s Buzzsumo - a powerful tool to help you prepare for and launch a content marketing campaign. One important thing is that this is extremely easy to use. Whether you are an expert or a starter, Buzzsumo is always helpful.

2. DrumUp

DrumUp is another effective content marketing tools that many marketers love to use. There are two things that this tool can do for you:

  • Show all trending content based on keywords
  • Schedule content on social platforms
  • Curate content before publishing them.

This is how the tool looks like:

DrumUp is easy to use. After you sign up with either your Facebook, Twitter or LinkedIn account, you can access to the Settings page, where you can input your keywords.

After inputting your preferred keywords, you can choose the number posts you would like to publish.

DrumUp also allows you to schedule and suggest the best time for publishing content. The post will be shared on a suitable media channel at the chosen time.

3. Hubspot

Since its foundation in 2006, HubSpot has been used worldwide. The company really become indispensable when the content marketing revolution started.

While the tool is used by all content marketers of all level, beginners should get used to it to better manage their content marketing campaigns.

Hubspot is a source of tools that assist with 10 different tasks:

  • Blogging
  • Search engine optimization
  • Social media
  • Website
  • Lead management
  • Landing pages
  • Calls-to-Action
  • Marketing automation
  • Email
  • Analytics

Because there are many tools and features integrated in Hubspot, many starters may think that it is too advanced for them to use. But don’t worry, just try and you will be impressed by the results.

Remember that if Hubspot is difficult for you but not your competitors, they are one step farther than you on the road.

4. Portent’s Content Idea Generator

Maybe the question all content creators have is “how to craft an unique title?”. Whether you are a content specialist or beginner in content area, you must at least once time struggling with titles.

Creating an unique and effective title required skills. Over time, you will find out what works and what doesn’t towards both readers and search engines.

While you still spend time to deal with titles, there is a very useful tool that can help.

With Portent’s Content Idea Generator, you will never find any difficulties finding an unique title.
It’s amazing that this tool is very simple to you. Just input the keyword and enter, it will provide you with a variety of unique and intriguing titles. Press refresh button if you don’t like the first title.

Pro tip: Use this tool together with Buzzsumo to get the greatest results. After publishing a post that use ideas from Portent’s Content Idea Generator, compare the results to the top performing content on Buzzsumo.

5. Hemingway Editor

You know the key element to help your content marketing campaign succeed? It’s obviously the content itself. To achieve your goals, your content must be high quality.

To help you do that, Hemingway editor provides a function that give you a push in the right direction.

This tool identifies problems with the writing of your posts, allowing you to fix issues as you create content, before publishing. It pays attention to problems such as misspellings, grammatical errors, readability, etc and remind you to fix.

Using Hemingway Editor, content creators can surely be more confident when they publish their content.

6. Venngage

This is another effective tool to create high-quality content. While Hemingway Editor helps you to fix issues with words, Venngage is exactly what you need to create visual materials. Because this tool is easy to use, all marketers can produce graphics to make their content attractive, even when they don’t have background in design.

Just drag and drop, you can create your unique graphics with a sources of sleek templates, custom design elements, icons, fonts etc.

7. Traackr

Traackr is a great platform you can use to record, manage and track all your outreach as well as influencer marketing campaigns. With this tool, you can create collaboration campaigns and measure the results or ROI effectively.

What I love the most about this tool is that you can keep all your contacts organized in just one place and search for the best matches using different filters and metrics.

8. BuzzStream

BuzzStream is an effective tool which drastically helps to reduce the time for outreaching. This tool suggests you how to personalize your outreach emails better, when it’s time to follow-up again and schedule email blasts. Moreover, this tool can help to track your emails and Twitter conversations with your contacts and then reminds to you to send letters on purpose of building relationship more often.

9. Marketo

Marketo is exactly what you need to tie together all your content marketing efforts – from production to social marketing and everything in between.

There are several ways to make use of Marketo, and one of them is the Predictive Content tool, which is powerful enough to have a positive impact on your campaign strategy and results. Here are how the tool works:

  • Point out your best performing content, including blog posts, videos and other types of content on your website
  • Put relevant content in front of your target audience.
  • Push results and return on investment with predictive recommendations.
  • Identify what works and what doesn’t with your target audience.

10. Divvy

This tool may look a bit advanced for beginner, but in fact, it's very simple and efficient to use. This tool helps you to easily assign tasks, create calendars, keep track of statuses and promote your new pieces efficiently. All of these tasks will be completed through a single web interface.

11. Google Analytics

Once you already create your content, publish them on social networks and connect with influencers, you will need a tool to keep track of progress. That’s what Google Analytics can do.

This is a free tool provided by Google, you can follow many aspects of your campaign, including:

  • Traffic that your content drive to your website
  • Types of best performing content
  • The channels that drive the most traffics.
  • Number of people visiting your site at the present.

The above information is important to all marketers, but they are not all, spend time to explore the source of Google Analytics, you will find many helpful tools that help to keep track of your campaign.