Best Content Marketing Management Systems in 2020

By Rich Homer Thursday, July 5, 2018
For all marketers, to be successful with digital marketing campaigns is not always a piece of cake. You will have to maintain a smart digital marketing strategy and build a good website going along with it.

In order to do this, you have to find the best ways to make changes to both. That’s where content marketing management systems come into play.

A content marketing management system is a software that allows you to craft and manage your content on your website with various effective functions.

Some systems are quite easy to use and suitable for both beginners and experts, whereas some of them are advanced and ideal for developers or technical-based people.

Whether who you are, you still need a reliable and relevant platform to create and manage your content. That’s what I’ll share in this article.

Let’s discover 10 best content marketing management systems to see what you may need!

Content Marketing Management Systems

1. HubSpot Website Platform

The HubSpot website platform is where you can integrate all of the ingredients of an successful digital or inbound marketing campaign.

Rather than encountering many difficulties and spending high cost, you will have all the features in one tightly-integrated and easy-to-use platform to build your website.

HubSpot website platform provides with WYSIWYG (what you see is what you get) page design which you don’t need any complicated technical knowledge to edit, create responsive design, built-in SEO, have cross-browser and multi-device testing, and personalize in addition to the existing HubSpot marketing features.

This platform is exactly all-in-one solution you will need.

2. Sitefinity

Perhaps you have never heard of Sitefinity before, however, it’s actually one of the most content marketing management systems you can use.

The most notable qualities of the platform are beautiful design and friendly user experience including drag-and-drop widgets, personalization, forms, SEO, built-in eCommerce capability, A/B testing functionality, and accommodations for large enterprises that manage multiple brands, regions.,etc.

What is more, the platform provides users with convenient connectors for other tools such as Salesforce, Sharepoint, Marketo, and Microsoft Dynamics CRM, and its own digital marketing tools.

However, you will hear some customers’ complaints about the limitation of templates and frankly.

3. WordPress

Almost all of us hear about Wordpress, this platform is hands-down the best and most popular free content marketing management system for users of all levels from beginner to expert.
Since 2003, the platform has always been the most preferable system for bloggers and content creators because of its ease-of-use and open-source flexibility.

Not to have as many built-in marketing features as HubSpot, WordPress offers millions of plugins for users to choose from. More specially, the platform doesn’t limit your imagination by letting you add virtually anything to built your website.

If you are a beginner or even expert who doesn’t need a powerful all-in-one system, Wordpress is your ideal choice.

4. Kentico

Being the choice of various world’s well-known brands such as Starbucks, Mazda, and Gibson guitars, Kentico is also an effective platform that you can use to build and manage your website, manage eCommerce, create and publish content, as well as run marketing campaigns. The platform is all you need to do such efforts.

Besides being a clean user interface and WYSIWYG editor, the platform advertise itself as the only ASP.NET CMS. One special feature of Kentico I have to mention is that it allow you to build unique communities including groups, forums, and message boards.

Additionally, this platform is an ideal choice for international company when it supports multilingual content. With this function, you can manage your website in any languages you want to reach out to more audience.

And last but not least, the platform provides ASP.NET MVC (model-view-controller) support, with which you can craft and store content in its database, and then populate a web layout that is customized by your developer separately from your content creation.

5. Mura

If you are a marketers or web developers with higher level of technique, Mura is suitable for you. The platform is mainly developed for being used by developers, designers, programmers, executives, and government organizations.

As an open source platform, Mura aims at providing a tool that is easy-to-use and incite maximum productivity.

The platform offers functions such as search engine optimization, mobile support, cross-platform flexibility, multi-language support, flexible licensing, scalability, and amongst other things.
Despite the fact that Mura isn’t a very popular content marketing management system, it ranks highly in terms of customer satisfaction.

Unfortunately, the major drawback of the platform is that it fails to provide abundant themes and plugins.

6. Joomla

This platform is one of the most popular content management system, which is used by at least 75 millions users all over the world.

Similar to WordPress, Joomla doesn’t cost you money, and it provides you with thousands of extensions and themes. This platform requires you to do lots of customization yourself to get all the features that you would normally have with a premium content marketing management right out-of-the-box.

7. Crownpeak

This platform describes itself as a "cloud-first Digital Experience Management (DXM) platform with Digital Quality Management (DQM)." With Crownpeak, you can easily launch incredible user experiences through various digital touchpoints.

Crownpeak team always receive good reviews for what they have done to improve the system based on customers’ feedback. They have created an easy-to-use and effective tool for the digital marketing industry

8. idev CMS

If you need a content marketing management system which can scale alongside your business when it develops from a small to large enterprise, you should choose idev CMS.

The platform uses a WYSIWYG page builder and let you quickly put in new page, customize content and build forms. idev CMS is a developer-friendly platform which provides perpetually-licensed source code for developers to customize the framework.

Although there are some users’ complaints about the lack of SEO functionality which can be found in other content marketing system, the platform is considered favourable to use by customers.

9. Oracle WebCenter Content

Oracle WebCenter Content is a robust system which is best suited for large established enterprises.

This platform offers good support for you to build your website. Their team consistently maintains the quality of their content marketing management system to ensure that bugs are solved immediately.

However, a disadvantage when you use this platform is that you have to pay money for it.

10. Evoq Content

Another content marketing management system that can satisfy both marketing and IT departments is Evoq Content. The platform is a great choice for whom is looking for a system that can balance functionality and easy-to-use factor.

Besides normal content creation and SEO features, the platform provides workflows and personalization by which you can deploy robust inbound marketing campaigns with ease, maintain an open source platform and support of highly customizable themes.

The biggest drawback of this platform, unfortunately, is a need for physical resources to support adoption and use. Users complain that Evoq Content is lack of training materials for module development. However, most customers are satisfied with the company's knowledgeable supporting team.